If you want to understand why your marketing isn’t working, you don’t need a complicated report.
You need to answer a few honest questions:
- How often does someone hear about your business in a typical week?
- Are you showing up in more than one place?
- Would someone recognize your message if they heard it two or three times?
With all due respect to business in Lunenburg County, many businesses fail this test. Not because they’re doing nothing, but because they’re doing too little, too inconsistently.
Marketing isn’t about activity. It’s about presence.
If your audience can go days or weeks without hearing from you, you’re starting from zero every time.
That’s exhausting. Consistency reduces effort over time. Inconsistency resets it.