Trust is very important, we all agree there. However, a lot of businesses around Bridgewater believe that more information builds trust. In reality, it creates friction.
When you try to explain everything, people remember nothing. It's "Blah blah blah".
The goal isn’t to tell your whole story. It’s to make one clear point that sticks. A reason to call you, visit your store, or visit your website.
One problem. One promise. One outcome. That’s what people remember.That's why this blog post is so short!