If you’re unsure who to target, you don’t need to guess. Look at your existing customers.
Your best ones will tell you everything:
- Who they are
- Why they chose you
- What they care about
Instead of chasing new audiences who may not care, start by understanding the one you already have.
Growth doesn’t come from reaching more random people. It comes from reaching more of the right people. Grow your market share by having better marketing than your competitors, by solving the programs of your competitors customers better than your competitors.