Think about the businesses you trust in Bridgewater, or somewhere else in Lunenburg County.
You didn’t trust them the first time you heard about them, did you?
It happened over time. Through repeated exposure. Through familiarity.
Trust isn’t built in a moment. It’s built in layers.
And marketing is how those layers are created.
We practice it, and we will preach it often as radio also thrives on familiarity.