Here’s something most businesses underestimate: People forget FAST.
A customer might hear about your business today… But if they don’t need you immediately, there’s a good chance they won’t remember your name in two weeks. That’s normal human behavior. Which is why consistent reminders matter so much.
Especially for businesses people only need occasionally:
• contractors
• automotive
• furniture
• insurance
• seasonal services
• home improvement
The goal of marketing isn’t usually instant action. The goal is being remembered WHEN the need finally appears. When someone suddenly needs your service, the business they remember first often gets the call first. Even loyal customers need reminders sometimes.
When was the last time you reminded people your business exists?